Course Catalog & Schedules Course Search > Search Results > Course Description Entrepreneurial Selling: Skills and Strategies (ENTR-902-A) 0.50 Credit Description: This course counts toward the following majors: Entrepreneurship & Innovation This course will introduce you to the basics of selling and how you can use entrepreneurial techniques to make a difference in the success of your idea or inspire growth in your company. The class will focus on the fundamentals of sales and review the relationship of customer need identification and the reasons people buy. The course will help you develop your “entrepreneurial asking” skills to persuade your customers and business associates that your idea or solution will make the difference. You will master the six steps of selling as outlined in Ron Willingham’s book, Integrity Selling for the 21st Century. The system will be supplemented with lectures, excerpts from Howard Schultz’s Pour Your heart Into it: How Starbuck’s Built a Company, One Cup At A Time, case studies, and examples of “entrepreneurial selling” from the professor’s experience at U.S. Robotics and other ventures. Prerequisites: None Corequisites: None

We are currently in the Winter 2010 quarter.

Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 81 Mayberry McKissack M 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .