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Course Description
Innovation Process Management (TECH-919-0)
1.00 Credit
Description:
This course counts toward the following majors: Operations, Technology Industry Management. Innovation activities are central to building and sustaining competitive advantage in both emerging and established industries. This course explores methods and processes for managing innovation activities in a manner that enhances efficacy and minimizes the risk of new product or service offering failure. Case studies explore contemporary innovation processes in multiple industries including computer software and hardware (HP, Sony, Microsoft), consumer durables (Herman Miller, Harley, BMW), pharmaceuticals (Eli Lilly), industrial products (Nichia) and other dynamic, competitive markets. Both the lead innovator and fast follower approaches are examined. Students develop a set of skills and process management tools for capturing innovations and moving them through a successful life cycle.
Prerequisites:
None
Corequisites:
None
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