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Course Description
Enterprise Technology for General Managers (formerly TECH-914-0) (TECH-442-0)
1.00 Credit
Description:
This course gives managers essential skills for executive oversight of enterprise technology, which is a significant component of most business initiatives. Topics covered include return on investment (ROI) for e-bus iness projects, enterprise resource planning (ERP) deployment best practices, ERP ROI, marketing resource management (MRM), customer relationship management (CRM), enterprise data warehousing (EDW), analytic marketing, strategic outsourcing, project management, and information technology portfolio management. Class lectures are complemented by real-life case discussions of strategic and management issues for enterprise technology, and include cases on leading technology companies such as Google, Cisco, and Microsoft. TECH-442 is the core requirement for the Technology Industry Management major. Students with exceptional enterprise technology experience may request a waiver by sending their resume and a brief statement of experience to Prof. Mark Jeffery at mjeffery@kellogg.northwestern.edu.
Prerequisites:
None
Corequisites:
None
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