Course Catalog & Schedules Course Search > Search Results > Course Description Intellectual Capital Management (TECH-441-0) 1.00 Credit Description: This course counts toward the following majors: Entrepreneurship & Innovation, Health Enterprise Management, International Business (affiliate) , MMM/MEM design track, Managerial Economics, Social Enterprise, Technology Industry Management and Biotechnology. This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed. Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 Conley MR 08:30 - 10:00 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 81 Conley W 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .