Course Catalog & Schedules Course Search > Search Results > Course Description Market Driven Strategies for Dynamic Markets (MORS-923-0) 1.00 Credit Description: This course counts toward the following majors: Management & Organizations. Entrepreneurial opportunities often arise when industries are created or transformed by emerging new technologies. The course addresses the challenges of building high technology entrepreneurial firms as independent entities and within incumbent organizations. This course is being offered in collaboration with McKinsey and Company and uses lectures and cases based on real-life examples to discuss the salient issues involved in building businesses. A senior leader from McKinsey discusses a case that illustrates the concept being discussed. Student groups are assigned to real-life, early-stage companies and work with a "coach" from McKinsey in advising the company on issues related to business building. This course covers strategies for acquiring resources for establishing the business as well as strategies for creating a viable organization, introducing new products into the market and growing the business. The course also examines a venture subsequent to the acquisition of the initial capital. Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .