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Course Description
Leading and Organizing an Entrepreneurial E-Business (MORS-919-0)
1.00 Credit
Description:
This course focuses on the strategic and managerial issues associated with starting a new e-business. It provides students with conceptual frameworks and analytical tools for managerial and strategic decision making in a high-growth and turbulent environment, and gives them tools and guidelines for identifying opportunities. These include products or services that meet an underlying market need not currently served by competitors; obtaining resources (technological, financial, environmental and human resources); developing and executing a strategy (e-business models); and assembling, organizing and leading an e-business that can be expanded and scaled up very rapidly. We also consider some of the challenges and obstacles faced by incumbent brick and mortar firms in responding to challenges from e-businesses. We use real companies as examples and bring in speakers from local startups and the venture capital community. The course counts toward the Management & Organizations major, as well as majors in Entrepreneurship & Innovation and Technology Industry Management.
Prerequisites:
None
Corequisites:
None
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