Course Catalog & Schedules Course Search > Search Results > Course Description Internet Marketing (MKTG-913-0) 1.00 Credit Description: This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management, Technology Industry Management. This course examines how interactive technologies reshape industries, the structure of companies and the nature of demand. We discuss the implications for business in general and for marketing specifically. Following a discussion on e-business strategies and online consumer behavior, we focus on the e-enabled marketing mix: How should companies integrate new ways to connect to suppliers, partners, employees and customers in their existing strategies? Can a company's product strategy be enhanced (faster, cheaper, better) through e-business? What are new channel strategy alternatives, and do they necessarily lead to conflict with existing channels? Should prices always be lower online? Can online channels be used to "up-sell" and thus increase profitability? And what are current and future opportunities of e-enabled communication strategies (advertising, promotions, personal selling, and public relations)? Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 81 Duparcq R 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .