Course Catalog & Schedules Course Search > Search Results > Course Description Technology Marketing (MKTG-468-0) 1.00 Credit Description: This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management, Technology Industry Management. This course provides students with conceptual frameworks and analytical tools for marketing decision making in high-growth and turbulent technology businesses. The course is cross-functional, decision-focused and strategic in its orientation. Topics include marketing in the networked economy, understanding unarticulated user needs, technology standards and network externalities, demand forecasting and strategic planning in technology markets, product design and architecture, product platform strategy, managing new product realization programs and managing the technology adoption lifecycle. Student assignments include developing quantitative spreadsheet-based forecasting models and playing an interactive strategy simulation called DigiStrat--PhotoWars, an action-learning exercise that teaches students about strategic decision making in dynamic technology markets. Students are also required to create a case study in collaboration with a technology firm, or to write a scholarly white paper on a knowledge domain of their choice. Prerequisite: MKTG-430. MKTG-450 is recommended. Prerequisites: All Students: MKTG-430-0 Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 71 * Sawhney R 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Sawhney TF 08:30 - 10:00 Jacobs (TBD) 62 Sawhney TF 10:30 - 12:00 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .