Course Search > Search Results > Course DescriptionMarketing Strategy (MKTG-466-0)
1.00 CreditDescription:
This course counts toward the following majors: Marketing, Marketing Management
This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing and evaluating brand strategies over the life of a product market. A framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. Topics include strategies for pioneering brands, strategies for late entry, growth strategies, strategies for mature and declining markets, and defensive marketing strategies. Material is presented using a mix of cases, lectures and a computer simulation game called MARKSTRAT. Prerequisite: MKTG-430.
Prerequisites:
All Students: MKTG-430-0
Corequisites:
None
We are currently in the Fall 2009 quarter.
Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 61 Calkins MR 10:30 - 12:00 Jacobs (101) 62 Calkins MR 15:30 - 17:00 Jacobs (101) 71 * Krishnamurthi M 18:00 - 21:00 Wieboldt (TBD) 76 * Hennessy S 09:00 - 12:00 Wieboldt (TBD)
Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 Carpenter TF 13:30 - 15:00 Jacobs (TBD) 62 Carpenter TF 15:30 - 17:00 Jacobs (TBD) 71 * Calkins T 18:00 - 21:00 Wieboldt (TBD)
Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Hennessy MR 08:30 - 10:00 Jacobs (TBD) 62 Hennessy MR 10:30 - 12:00 Jacobs (TBD) 63 Calkins TF 10:30 - 12:00 Jacobs (TBD) 64 Calkins TF 13:30 - 15:00 Jacobs (TBD) 71 Krishnamurthi M 18:00 - 21:00 Wieboldt (TBD)
Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.
* indicates Sections where First Session is Mandatory.+ indicates Sections with Second Year Preference. Please send questions to kellogg-registrar@kellogg.northwestern.edu .