Course Search > Search Results > Course DescriptionIntroduction of New Products and Services (MKTG-465-0)
1.00 CreditDescription:
This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management
This course answers the manager's question: "What do I need to know and do as a marketer in order to develop a successful new product?" Students will gain a firm understanding of the steps necessary to bring a new product from concept to successful launch. The course covers fundamental marketing principles that are as valuable in developing and marketing the newest microchip as they are for the latest chili-flavored tortilla potato chip. The course is case-based and example driven. Illustrations and discussions will encompass consumer packaged goods, high tech and consumer electronics, biotechnology, agribusiness, entertainment, B2B, international and many other industries, in contexts that range from garage startups to Fortune 100 companies. The course content will help those pursuing careers in brand management, marketing, project management, marketing research, new product and service consulting, venture capital, and entrepreneurial ventures. The emphasis on specific techniques and application settings varies somewhat by instructor; students are encouraged to request a copy of the course syllabus from the instructor prior to registering. Prerequisite: MKTG-430.
Prerequisites:
All Students: MKTG-430-0
Corequisites:
None
We are currently in the Fall 2009 quarter.
Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 61 Razeghi MR 08:30 - 10:00 Jacobs (101) 71 * Leininger W 18:00 - 21:00 Wieboldt (TBD)
Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 Razeghi MR 08:30 - 10:00 Jacobs (TBD) 76 * Conley S 13:30 - 16:30 Wieboldt (TBD)
Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Gal MR 13:30 - 15:00 Jacobs (TBD) 62 Gal MR 10:30 - 12:00 Jacobs (TBD) 71 Gal M 18:00 - 21:00 Wieboldt (TBD) 81 Gal W 18:30 - 21:30 Jacobs (TBD)
Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.
* indicates Sections where First Session is Mandatory.+ indicates Sections with Second Year Preference. Please send questions to kellogg-registrar@kellogg.northwestern.edu .