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Sales Force Management (MKTG-463-0)
1.00 Credit

Description:

This course counts toward the following majors: Biotechnology, Marketing, Marketing Management

One out of every nine people who are fully employed in the United States is a salesperson. About $1 trillion is spent every year on this critical marketing investment. Salespeople have been known to out-earn their managers and even the CEO. Why? Because they drive the top line. Every senior management team must deliver its revenue and profit numbers. The team looks to its sales forces to help it achieve this objective. This course discusses the strategic and tactical aspects of sales force management. It is appropriate for students who are interested in careers in sales management or who will work for companies whose revenues and profits depend on a productive sales force. Prerequisite: MKTG-430.

Prerequisites:
None

Corequisites:
None

 
We are currently in the Fall 2009 quarter.

 
Academic Year: 2009-2010
Quarter: Fall 2009
Sec ID Instructor Day Time Location
61 * Zoltners MR 13:30 - 15:00 Jacobs (G05)
71 * Zoltners M 18:00 - 21:00 Wieboldt (TBD)
 
Academic Year: 2009-2010
Quarter: Winter 2010
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Spring 2010
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Summer 2010
This course has not yet been scheduled.


* indicates Sections where First Session is Mandatory.
+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .

 
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