Course Catalog & Schedules Course Search > Search Results > Course Description Services Marketing and Management (MKTG-459-0) 1.00 Credit Description: This course counts toward the following majors: Marketing, Marketing Management This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as travel, professional services, hospitals, banks, hotels, churches, sports clubs and theme parks. The course discusses many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality. Prerequisite: MKTG-430 Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 71 * Honack R 18:00 - 21:00 Wieboldt (TBD) 91 * Honack T 18:30 - 21:30 Jacobs (160)   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 81 * Honack T 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .