Course Catalog & Schedules Course Search > Search Results > Course Description Models of Consumer Behavior (MKTG-458-0) 1.00 Credit Description: This course counts toward the following majors: Marketing, Marketing Management This course covers the field of consumer psychology. It provides a framework for analyzing consumer behavior. The focus in on the understanding consumers as a way of informing marketing research and driving marketing decision. The course is directed at students preparing for brand/product/marketing management, business development or consulting positions. Many companies are trying to become more sophisticated in analyzing consumer behavior. While the state of the art in most cases is still defined by consumer package goods companies, expertise in this area is increasingly relevant to a wide range of companies. This course will therefore draw on examples from a range of industries including core examples from consumer package goods. Prerequisite: MKTG-430. Prerequisites: All Students: MKTG-430-0 Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 Calder MR 15:30 - 17:00 Jacobs (TBD) 71 * Brendl W 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Roese TF 10:30 - 12:00 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .