Course Catalog & Schedules Course Search > Search Results > Course Description Marketing Channel Strategies (MKTG-451-0) 1.00 Credit Description: This course counts toward the following majors: Marketing, Marketing Management Marketing channels are analyzed as systems of interrelated and interdependent organizations engaged in making goods and services available for consumption by industrial, institutional and household consumers. This course emphasizes the means by which effective and efficient distribution networks (comprising manufacturers, wholesalers, retailers, transportation firms and other actors in the distribution process) can be constructed. Particular attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, the conflicts that arise among them and their communication procedures. Government and other constraints on channel activities are also examined. Cases are used for illustrative and analytical purposes. Prerequisite: MKTG-430. Prerequisites: All Students: MKTG-430-0 Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 * Wilson MR 08:30 - 10:00 Jacobs (TBD) 81 * Coughlan R 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Wilson MR 08:30 - 10:00 Jacobs (TBD) 71 Wilson R 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .