Course Catalog & Schedules Course Search > Search Results > Course Description Research Methods In Marketing (MKTG-450-0) 1.00 Credit Description: This course counts toward the following majors: Analytical Consulting, Marketing, Marketing Management The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. Prerequisites: All Students: MKTG-430-0 AND ( DECS-434-0 OR DECS-437-0 OR IEMS-471-2 OR OPNS-440-0 ) Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 61 * Maimaran TF 08:30 - 10:00 Jacobs (G27) 62 * Maimaran TF 10:30 - 12:00 Jacobs (G27) 71 * Maimaran T 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 Nijs MR 10:30 - 12:00 Jacobs (TBD) 62 Nijs MR 13:30 - 15:00 Jacobs (TBD) 71 * Nijs M 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Goldsmith MR 13:30 - 15:00 Jacobs (TBD) 62 Goldsmith MR 15:30 - 17:00 Jacobs (TBD) 63 * Lee TF 10:30 - 12:00 Jacobs (TBD) 64 * Lee TF 13:30 - 15:00 Jacobs (TBD) 71 Lee T 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .