Course Catalog & ScheulesKellogg School of Management
Course Catalog & SchedulesMajors & RequirementsKellogg Home
 

Course Catalog & Schedules

Course Search > Search Results > Course Description

Strategic Franchising (MGMT-931-B)
0.50 Credit

Description:

This course counts toward the following majors: Entrepreneurship & Innovation.

Franchising is one of the most effective techniques for rapidly achieving high growth. Franchising currently generates $1 trillion dollars in the U.S. economy annually. It has also become a significant factor in international markets, as U.S. companies franchise abroad and international entrepreneurs import U.S. franchising concepts. This course explores the advantages and disadvantages of franchising from the franchiser's perspective. It also helps participants determine whether to franchise, and if so, the most effective way to do so. Topics include rapid domestic and international growth, entrepreneurship, capital leverage, equity creation and risk.

Prerequisites:
None

Corequisites:
None

 
We are currently in the Fall 2009 quarter.

 
Academic Year: 2009-2010
Quarter: Fall 2009
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Winter 2010
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Spring 2010
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Summer 2010
This course has not yet been scheduled.


* indicates Sections where First Session is Mandatory.
+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .

 
©2003 Kellogg School of Management, Northwestern University