Course Catalog & Schedules Course Search > Search Results > Course Description Media Strategy and Implementation (MEDM-911-0) 1.00 Credit Description: This course counts toward the following majors: Media Management This course has two primary goals: to teach students who are already familiar with the basics of traditional/industrial strategy about media strategy and how to assess it in multimedia firms, and to instruct students in developing and implementing actionable strategic plans for the media. The course curriculum is divided into four overlapping components: How the differences between media and traditional enterprises impact media operations and business models, how major trends are shaping the media landscape, how to develop smart strategies for media, and how to best implement those strategies. This course will educate students on the major strategic challenges facing each of the main media platforms (from the Internet and print to feature films and videogames), and evaluate the strategies of numerous multimedia firms such as Comcast, Disney, Apple/Pixar, and Hearst-Argyle Television. Two key learning features of the course are the class project and guest speakers. The project gives students the opportunity to work on a concrete strategic media problem confronting a real media organization. The guest speakers -- typically top level executives from major media organizations -- give students the opportunity to discuss media strategies with the people who live them everyday. Past guest speakers have included the CEO of Hearst-Argyle Television, CEO of The Tribune Company, executive vice president of New York Times Digital, president of Fox Television Networks and CEO of Disney. This course is designed for students who already have a basic understanding of strategy and want to understand media strategy, who want to work in or with the media and who may aspire to one day hold senior positions in media management. Prerequisites: All Students: ( MEDM-912-0 OR MEDM-912-0 ) AND ( MGMT-431-0 OR MGMT-438-0 ) AND ( MEDM-431-0 OR MEDM-431-0 ) Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .