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Media and Integrated Marketing (formerly MEDM-913) (MEDM-431-0)
1.00 Credit

Description:

This course counts toward the following majors: Marketing, Marketing Management, Media Management.

This course deals with marketing products that have information and/or entertainment content. The products are of the sort offered by media companies and may be delivered via print, television, radio, film, Internet, direct mail, or live-event channels. The course focuses on a fully integrated approach to the marketing management of these products and is designed for students with an interest in the management of large media companies and/or in further exploring the media side of marketing communications. Prerequisite: For Media Management majors only: MEDM-432

Prerequisites:
None

Corequisites:
None

 
We are currently in the Fall 2009 quarter.

 
Academic Year: 2009-2010
Quarter: Fall 2009
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Winter 2010
This course has not yet been scheduled.
 
Academic Year: 2009-2010
Quarter: Spring 2010
Sec ID Instructor Day Time Location
81 Calder R 18:30 - 21:30 Jacobs (TBD)
 
Academic Year: 2009-2010
Quarter: Summer 2010
This course has not yet been scheduled.


* indicates Sections where First Session is Mandatory.
+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .

 
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