|
Course Catalog & Schedules
Course Search >
Search Results >
Course Description
Media and Integrated Marketing (formerly MEDM-913) (MEDM-431-0)
1.00 Credit
Description:
This course counts toward the following majors: Marketing, Marketing Management, Media Management. This course deals with marketing products that have information and/or entertainment content. The products are of the sort offered by media companies and may be delivered via print, television, radio, film, Internet, direct mail, or live-event channels. The course focuses on a fully integrated approach to the marketing management of these products and is designed for students with an interest in the management of large media companies and/or in further exploring the media side of marketing communications.
Prerequisite:
For Media Management majors only: MEDM-432
Prerequisites:
None
Corequisites:
None
|