Course Catalog & Schedules Course Search > Search Results > Course Description Pricing Strategies (MECN-446-0) 1.00 Credit Description: This course counts toward the following majors: Analytical Consulting, Decision Sciences, Entrepreneurship & Innovation, Managerial Economics. This course provides students with a comprehensive framework for formulating and implementing pricing strategies. Techniques that take account of the often imprecise and uncertain information to which management has access are useded to analyze the influence of costs, demand and competition on the pricing decision. Also discussed are research methods that can complement managerial judgment and the importance of maintaining consistency with other elements of the marketing mix. Special attention is devoted to the design of pricing schemes that segment the market, such as peak-load pricing, product bundling and nonlinear pricing. The course also studies vertical pricing problems (transfer pricing, pricing and distribution), legal constraints on pricing and industrial pricing (bidding). Actual pricing schemes in various industries and selected cases are used for illustrative and analytical purposes. Prerequisites: MECN-430, MKTG-430. Prerequisites: All Students: MKTG-430-0 AND ( MECN-430-0 OR MECN-436-0 ) AND ( DECS-434-0 OR IEMS-471-2 OR DECS-437-0 OR OPNS-440-0 ) Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Schummer MR 13:30 - 15:00 Jacobs (TBD) 81 Schummer R 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .